Custom Landing Pages and CTA Overlays to Increase Conversions
Use splash pages and CTA overlays with short links, choose the right approach, and measure conversions while keeping the visitor experience clear.
Advertising & Marketing
Advertising & Marketing articles
Short link strategies for advertising: UTM parameters, Meta and TikTok retargeting pixels, A/B testing, geo targeting, deep links, and WhatsApp marketing.
Article list
Short Links for WhatsApp Marketing and Broadcasts
Create WhatsApp click-to-chat links, organize broadcast campaigns, add UTM tags, and measure results while respecting customer consent.
Deep Links for App Ads: Instagram, TikTok and Your App
Open supported apps from your ads with deep links, configure iOS and Android destinations, and choose a web or app-store fallback.
Geo Targeting: One Ad Link, a Different Page for Every City
Use one ad link to send visitors to pages for their location, set fallback rules, and understand the limits of IP-based geo targeting.
A/B Testing Ad Landing Pages with a Link Rotator
Split ad traffic between landing pages with a link rotator, choose a meaningful test metric, and decide when a result is reliable.
Adding Meta Pixel and TikTok Pixel to Short Links for Retargeting
Add Meta Pixel and TikTok Pixel to short links for retargeting, check events, respect visitor consent, and understand tracking limits.
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